TIRECO’S MILESTAR BRAND LAUNCHES NEW RESPONSIVE WEBSITE

Gardena, CA – August 15, 2017 – Milestar Tires, a leader of high value performance tires is pleased to announce the launch of their new website. The site, www.milestartires.com was conceptualized for Mobile-First, as recent mobile site queries have surpassed desktop. The front-end was designed to help showcase updated news, features and available sizes and be the hub for consumers looking to interact with the brand.

The feature-rich site was developed to take advantage of HTML5 and Responsive Web Design and is essentially, mobile and tablet friendly, integrating Parallax layered-motion functions to give it a modern and fresh approach. It features a new, real-time-database Size and Application Search for the most up-to-date tire sizing. It also features an all-new Easy Locator for quick, Milestar authorized dealer location searches. The site’s Lifestyle section explores their consumer interactions through their Facebook and Instagram social channels, as well.

Wanting to streamline the website, the internal development team deployed an infrastructure, designed to be expandable and scalable, so new sections and features can be consistently updated. Milestar continues their aggressive schedule for expanding patterns and sizes and the new site will serve to be a portal for dealers and consumers to learn more about the Milestar brand and product offering.

“We’re excited to launch a new website that helps tell our story and allows for ease of use, navigation, and search.” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re dedicated to providing our dealers and consumers the best, most reliable information available for our products; and the new site is just one of many tools we are launching to support this communication’s initiative.”

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