TIRECO’S MILESTAR BRAND FINISHES TOP 5 DURING KING OF THE HAMMERS WEEK

Gardena, CA – February 6, 2019 – Building upon their finish in the King of the Hammers UTV race, MILESTAR, a leader of high value performance tires finishes 5th in the 4WP® Every Man Challenge 4800 Class. Aptly named for being a limited class on a modified King of the Hammers race course, that allows a more affordable way for teams to compete in a race with strict requirements such as a DOT-Approved tires, single-shocks per corner, and solid-axles.

Veteran Ultra4 Rock Racer Mike Johnson and his co-driver Martin Castro started 46th off the line in a field of over 130 race teams. With tenacity and grit working in their favor during the tumultuous race, they clawed through the field to finish in the Top 5. Milestar’s Patagonia M/T mud terrain tire continues to showcase its durability as it competes in some of the harshest and toughest races. Over 130 race teams competed in the Every Man Challenge race with more than half the field failing to cross the finish line. Some racers say, The King of the Hammers race week is not about winning, but about finishing. It is a test of man and machine braving the toughest rock-racing course in North America.

The PATAGONIA M/T tire delivers outstanding traction and overall performance in some of the toughest terrains. Offered in 15 to 20 inch sizes for LT and flotation applications including 35×12.50R20, 37X12.50R17, 38×15.50R20, and 40X13.5R17 and currently available for factory direct or warehouse shipment.

“We entered King of the Hammers with modest expectations knowing the level of competitiveness from all the race teams,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “Coming away with two race finishes and a Top 5 proves that the Patagonia family of tires can compete in the harshest off road arenas in the world. Congratulations to Mike Johnson for an amazing Top 5 run.”

Popular Sizes offered: LT285/70R17, 35X12.50R15LT, 35×12.50R20LT, 37X12.50R17LT, 38X13.50R17LT

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW ULTRA HIGH PERFORMANCE ALL SEASON TIRE

Gardena, CA – June 26, 2018 – MILESTAR, a leader of high value performance tires is pleased to announce the newest generation MS932 XP+ Ultra High Performance All-Season Tire for sports cars, and premium sedans. This tire is engineered to maximize grip and traction, and enhance the driving experience of performance-minded drivers, while ensuring driving confidence during the most inclement conditions.

The MS932 XP+ utilizes an all-new, silica-infused, rubber polymer, allowing the tread compound to remain pliable under varied temperatures. The Optimized Inside Tread Pattern, includes a multitude of features, designed to maximize the driving experience during dry and wet conditions. The Large Outside Shoulder Tread Blocks increase cornering stability for improved handling, while the Angled Siping aids in dispersing water. The Inside Shoulder Blocks integrate 3D Siping for enhanced stability and all-season driving confidence. All this, makes for the perfect maximum performance tire to drive year long.

The MS932 XP+ is M+S Rated, and comes in 39 of the most popular performance sizes, in 18, 19, 20 and 22 inch wheel diameters. With a W Speed Rating, and backed by a 40K Treadwear Warranty, this tire is sure to peak the interest of consumers looking for the best balance of performance, and value.

“We are very excited to introduce the MS932 XP+,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It balances a UHP all season compound, with a highly technical tread pattern, and an incredible size lineup. This line will broaden our consumer reach into additional enthusiast markets, and most importantly it will continue providing more Milestar brand value to our distributors and independent dealers.”

Popular Sizes Available: 225/45R18, 245/40R18, 245/40R19, 245/35R20, 245/45R20

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TIRECO’S MILESTAR BRAND PARTNERS WITH TWISTED JEEPS IN MOAB, UTAH

Gardena, CA – March 22, 2018 – Milestar Tires, The Official Tire of AdventureTM, is pleased to announce a partnership with Twisted Jeeps Rentals, headquartered in Moab, Utah. Twisted Jeeps provides well built, modified Jeeps for rental and off roading tours, of the amazing red-rock landscapes of Moab and the Colorado River giving people one of the best off road experiences, possible.

The partnership includes supporting the entire Twisted Jeeps fleet of off road capable Jeep® Wrangler® Rubicons® with PATAGONIA M/T maximum traction tires and Sendel Wheels.  This tire and wheel package delivers outstanding traction great looks, and rugged overall performance on and off road. For added durability, all Twisted Jeep’s come with 3-Ply Sidewall PATAGONIA M/T tires which provides added strength and impact protection while stone ejectors protect against stone retention and drilling. Twisted Jeeps will use both the LT315/70R17 and 37X12.5R17LT which are the perfect compliment to the very capable Jeep JKs.

“We have been testing the PATAGONIA M/T’s for over a year, and they have proven to be one of the most durable tires we have ever used on our fleet.  They also have great road manners, and they are incredibly quiet on the street,” stated Nicholas Oldroyd Owner of Twisted Jeep Rentals.

“The Twisted Jeeps organization has a wealth of off road experience, traversing the red rocks of Moab and guiding and mentoring new off road enthusiasts,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re excited to partner with Twisted Jeeps so they can educate consumers on the importance of great off road tire performance during mild to extreme conditions.”

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TIRECO’S MILESTAR BRAND ANNOUNCES PATAGONIA M/T F-LOAD RANGE MAXIMUM TRACTION TIRE

Gardena, CA – February 7, 2018 – Milestar Tires is pleased to expand the PATAGONIA M/T Maximum Traction Tire for Light Truck, SUV and Off Road Trail Vehicles to include new F-Load Range Sizes. The PATAGONIA M/T is engineered to tackle the harshest off-road conditions while delivering exceptional on-road handling and load-carrying functions.

The PATAGONIA M/T, F-Load Range tires have an increased carrying capacity at a higher inflation pressure when compared to an equivalent size in E-Load Range. Today’s consumers want to utilize aggressive larger diameter tires without sacrificing their load carrying capacity. The F-Load PATAGONIA M/T, is designed to meet the demands of today’s ¾ and 1 Ton trucks by maintaining the air pressure requirements of the OE manufacturers. The F-Load range 35×12.50R20LT and 37X12.50R20LT, are currently available, and 3 additional sizes will be arriving soon.

“We’re proud to launch the Patagonia M/T with F-Load Range Sizes to meet the demands of today’s truck and commercial applications,” state Andrew Hoit, Vice President of Sales and Marketing. “We’ll continue to expand the Patagonia Family of light truck tires to support the immense growth in this segment.”

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TIRECO’S MILESTAR BRAND DEBUTS MOUNTAIN SNOWFLAKE RATED ALL WEATHER TIRE

Gardena, CA – November 2, 2017 – Milestar, a leader of high value performance tires has launched the all-new WEATHERGUARD AW365 tire for passenger cars and CUVs. This all-weather tire carries the Three Peak Mountain Snowflake symbol and it’s engineered to tackle everything from scorching summers to long harsh winters.

The WEATHERGUARD AW365 tire utilizes an all-new silica-enriched compound with an all-weather asymmetric tread design that promotes superior traction in dry, wet, and snow conditions. Interlocking circumferential blocks provide excellent traction and aid with directional stability while angled tread notches reduce noise and improve overall tread life. Variable depth siping and large lateral grooves allow for water evacuation for improved all-weather performance, while 3D siping integrated into the tread blocks improve braking stability during inclement conditions.

Available in early 2018 with 19 popular OE replacement sizes, in S, T, and H speed ratings, the WEATHERGUARD AW365 will provide sure-footed confidence during any condition and comes with a 40,000 mile treadwear warranty. A true all-weather contender, that provides driving confidence 365 days per year.

“We’re excited to debut the Weatherguard AW365 for true all weather driving confidence,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “This versatile tire continues to help broaden the Milestar family of tires and deepen our lineup of all-weather, Three Peak Mountain Snowflake products.”

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TIRECO’S MILESTAR BRAND ANNOUNCES 40” TALL SIZE FOR PATAGONIA M/T

Gardena, CA – November 1, 2017 – Milestar, is pleased to announce a new 40X13.50R17LT expansion size for the PATAGONIA M/T Maximum Traction Tire for Light Truck, SUV and Off-Road Vehicles. This rugged tire is engineered to tackle the harshest off road terrains and provide more added ground clearance with a 40” overall diameter for popular 17” wheel applications.

This M/T utilizes the latest in tire compound technology with a high void tread design that promotes self-cleaning capability to quickly expel mud and debris.  Staggered Off-Center tread blocks provide increase traction while enhancing on the road performance. For added durability the all new 40X13.50R17LT comes with 3 Ply Sidewall which provides added strength and impact protection while integrated stone ejectors protect against stone retention and drilling.

The Patagonia M/T 40X13.5R17LT will debut on a purpose-built enthusiast Jeep® Wrangler® rock crawler, at the 2017 SEMA Show, in Las Vegas, Nevada. Available in the first quarter of 2018, the 40” flotation size will add an aggressive enthusiast fitment, to an already robust lineup, that is sure to conquer through any terrain or trail obstacle.

“We are committed to supporting the truck segment and the off-road industry,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “The 40X13.5R17LT size will help broaden our consumer reach and allow the Milestar brand to expand to additional enthusiast markets.”

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TIRECO’S MILESTAR BRAND LAUNCHES RUGGED ALL TERRAIN

Gardena, CA – October 31, 2017 – Milestar, a leader of high value performance tires is pleased to announce the all-new PATAGONIA A/T R all terrain tire for your Light Truck, SUV and Off Road Vehicle. This multi-purpose, rugged workhorse is engineered to tackle aggressive off-road conditions, yet comfortable and quiet for your daily haul.

The Patagonia A/T R utilizes an advanced, cut and chip resistant, silica-based compound with an engineered tread design that promotes superior traction on and off the road. Offset Tread Blocks, with an alternating open shoulder design, adds biting edges for superior traction. Coupling blocks with integrated variable depth siping provides tread rigidity and performance consistency throughout the life of the tire.

With the ever-growing enthusiast, light truck segment, the need for a tire that is durable and capable in most terrains, with on-road driving mannerisms, is increasing. This tire offers that balance, coupled with confident all-season traction, handling, and comfort. The Patagonia A/T R is one of the best all-around, all-terrain tires, and is available in OE fitments, and popular off-road flotation sizes and comes with a 50,000 mile treadwear warranty.

“Expanding our Light Truck product offering has been a commitment we began in 2016.” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re pleased to debut the rugged, Patagonia A/T R, a tire designed to meet the needs of the growing truck market and provide our dealers with additional value in the Milestar lineup.”

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TIRECO TO DEBUT NEW BRAND FOCUSED BOOTH AT THE 2017 SEMA SHOW

Gardena, CA – October 23, 2017 – TIRECO, INC, one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling an all new display booth at the 2017 SEMA Show in Las Vegas, Nevada.  The booth, no. 41087 will be housed in the South Hall, lower level of the Las Vegas Convention Center and is poised to be Tireco’s largest display to date, focusing on their U.S. exclusive wheel and tire brands.  Tireco will be unveiling new tread and wheel designs, and expansion sizes, for its most popular brands, such as Milestar, WestLake, Nankang, Forte, and Sendel.

Along with new product displays, the booth will encompass three display vehicles centered around new Milestar branded tire lines, focusing on popular enthusiast products and fitments from muscle cars to all terrain vehicles. Each display vehicle will represent a specific enthusiast segment that Tireco is supporting with its expanded product offering, and each will be outfitted with extensive modifications to compliment the category that it represents.

The SEMA Show is considered by some as the pinnacle of automotive trade shows and will take place from Oct 31st through Nov 3rd, 2017. With over a million square feet of display space and thousands of brands, the SEMA Show has become a destination for companies to unveil new brands, product and concept vehicles. With so many buyers descending on Las Vegas, the SEMA Show is the perfect event to unveil new products for the upcoming season.

“We’re pleased to return to the SEMA Show, showcasing our exciting new products for the upcoming season,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “The SEMA Show has always been the greatest platform to launch new products, and we’re excited to return at a much larger capacity than ever before.”

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TIRECO’S MILESTAR BRAND LAUNCHES NEW RESPONSIVE WEBSITE

Gardena, CA – August 15, 2017 – Milestar Tires, a leader of high value performance tires is pleased to announce the launch of their new website. The site, www.milestartires.com was conceptualized for Mobile-First, as recent mobile site queries have surpassed desktop. The front-end was designed to help showcase updated news, features and available sizes and be the hub for consumers looking to interact with the brand.

The feature-rich site was developed to take advantage of HTML5 and Responsive Web Design and is essentially, mobile and tablet friendly, integrating Parallax layered-motion functions to give it a modern and fresh approach. It features a new, real-time-database Size and Application Search for the most up-to-date tire sizing. It also features an all-new Easy Locator for quick, Milestar authorized dealer location searches. The site’s Lifestyle section explores their consumer interactions through their Facebook and Instagram social channels, as well.

Wanting to streamline the website, the internal development team deployed an infrastructure, designed to be expandable and scalable, so new sections and features can be consistently updated. Milestar continues their aggressive schedule for expanding patterns and sizes and the new site will serve to be a portal for dealers and consumers to learn more about the Milestar brand and product offering.

“We’re excited to launch a new website that helps tell our story and allows for ease of use, navigation, and search.” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re dedicated to providing our dealers and consumers the best, most reliable information available for our products; and the new site is just one of many tools we are launching to support this communication’s initiative.”

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW GRANTLAND AP TIRE

Gardena, CA – August 9, 2017 – Milestar, a leader of high value performance tires is pleased to announce the new GRANTLAND AP Tire. This versatile tire is engineered to provide a dependable low-maintenance driving experience while going beyond the needs of today’s full size pick-ups and sport utility vehicles.

The GRANTLAND AP utilizes the latest in silica-enriched, tire compound technology for enhanced traction and improved treadwear. The tread pattern incorporates optimized angled grooves and directional siping for enhanced wet-weather handling, while wide circumferential ribs fused with lateral siping, improve stability and overall grip. The integrated stone ejectors inside the grooves protect against stone retention and drilling during heavier duty usage.

The GRANTLAND AP tire is designed for the long highway hauls or any level of use. Available with Q and T speed ratings, in 15 – 20 inch sizes with P-Metric and LT applications. It launches with 32 popular Original Equipment and aftermarket sizes, and is backed by a 60,000 mile limited treadwear warranty.

“We’re excited to add this amazing workhorse, to help broaden our product offering,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “I believe our consumers will be pleased with the performance characteristics of the Grantland AP while providing their customers with a great value.”

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