TIRECO’S MILESTAR BRAND DEBUTS PRO-GRADE ALL-TERRAIN TIRE AT THE 2021 SEMA SHOW!

Milestar launches Aggressive Patagonia A/T Pro All-Terrain Power Line with 63 Sizes 

GARDENA, CA – NOV 3, 2021 – MILESTAR, a leader of high value performance tires, is pleased to expand the Patagonia Family of light truck and SUV tires with the all-new A/T PRO. This aggressive all-terrain tire is specifically designed to conquer any terrain during any condition. It is 3PMS rated for severe snow making it ideal for inclement weather and heavy winter conditions. It is also engineered to maximize off road grip with a widened contact patch while improving off road traction and on-road comfort. 

The Patagonia A/T PRO’s rugged and rigged tread blocks are designed to grip the terrain providing sure-footed traction while angled tread notches provide increased void surface area for superior mud and winter traction. Staggered step-down grooves provide tread rigidity, enhancing stability and handling while protecting the groove from stone drilling. It has a class leading 19/32nd tread depth on LT metric sizes compared to many other brands. The A/T Pro also integrates Milestar’s advanced sidewall compound technology, MILETECH® for enhanced strength and impact protection. The Aggressive Upper Sidewall helps protect the tire from sharp rocks and provides additional sidewall-biting grip and off road traction.

The Patagonia A/T Pro is a power line that will launch with 63 popular OEM and high-flotation sizes, from 15” to 22” wheel diameters and up to F-Load Rating depending on the size. It is backed by a 55K Mile Limited Warranty and will be available in Q3 2022. The Patagonia A/T Pro is a great balance of an aggressive all-weather, all-terrain tire with the ultimate off road trail performance. 

“We are super excited about the Patagonia A/T Pro and its’ aggressive off road performance and broad size lineup”, stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “The Patagonia Family of light truck tires is seeing great momentum out in the marketplace and we want to continue to deliver strong LT products at an amazing value.” 

Popular Sizes Available: LT265/70R17, LT285/70R17, 35X12.5R17LT 

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TIRECO’S MILESTAR BRAND DEBUTS 2ND GENERATION PATAGONIA M/T OFF-ROAD TIRE!

Milestar to launch the Patagonia M/T-02 in 32 sizes including its tallest, a 42X14.5R20LT

GARDENA, CA – NOV 2, 2021 – MILESTAR, a leader of high value performance tires, is pleased to announce the release of the second generation Patagonia M/T-02. Developed around years of feedback from real-world enthusiasts and professional rock crawling competitions, the new M/T-02 garners much of the original M/T design, yet integrates all-new internal tire technologies with finite adjustments. It is engineered to be even stronger, tougher and more pliable during aggressive rock-crawling, yet harness the traits that made it one of the smoothest and quietest on-road performing M/T tires on the market.

The tread design is what makes the original Patagonia M/T the best at balancing on-road manners with off-road toughness. It now integrates cross-directional siping to improve tread block strength and resilience with a more stable footprint while reducing the risk of chunking. Redeveloped from the inside out, the much improved mud terrain integrates

Milestar’s MILETECH® 3-Ply sidewall with added rigidity for maximum sidewall durability, yet still pliable and flexible for aired-down bite and off road grip. A newly formulated tread compound that includes cut and chip resistance, allows for longer tread life without sacrificing off road traction.

The Patagonia M/T-02 will be available in 32 sizes including popular OEM and high-flotation sizes, from 15” to 22” wheel diameters and up to F-Load Rating depending on the size. It is now offered in up to 42” overall diameter and 22” wheel diameters as well. The M/T-02 continues a tradition of high value, off-road enthusiast tires that performs as promised. It will launch with some key sizes in Q4 2021.

“The Patagonia M/T-02 is five years in the making. After a successful launch of the original M/T, we dived head first into making it even better!” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. We are truly committed to improving our product reliability and quality, and the M/T-02 is a continued step in key product advancement.”

Popular Sizes Available: LT285/70R17, 37X12.5R17LT, 42X14.5R20LT

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TIRECO’S MILESTAR BRAND ANNOUNCES PARTNERSHIP WITH TREAD LIGHTLY!

Milestar joins nonprofit organization Tread Lightly! as an Official Partner

GARDENA, CA – JULY 27, 2021 – MILESTAR, a leader of high value performance tires is pleased to join Tread Lightly!, as official partner. These contributions will help ensure millions of outdoor enthusiasts are reached through trail stewardship projects, recreation training and educational campaigns.

Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs. They help lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics. Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with a need to maintain healthy ecosystems and thriving populations of fish and wildlife.

“Milestar is pleased to join the Tread Lightly!- family. An organization dedicated to the preservation of responsible outdoor recreation,” stated Martin Castro, Milestar Tires, Events and Activation Manager. “As Official Partner, we stand committed to helping improve public lands, OHV community access and responsible motorized use.”

“I’d like to thank Milestar Tires for partnering with us to help protect off-road trail access,” said Matt Caldwell, Executive Director of Tread Lightly!. “We appreciate their commitment to the offroading community and helping us support future stewardship projects.” 

For more information on Milestar Tires, visit www.milestartires.com. To learn more about Tread Lightly! visit www.treadlightly.org.

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs, and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

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TIRECO’S MILESTAR BRAND ANNOUNCES MADE IN U.S.A. ALL-SEASON POWER LINE

All-new Weatherguard AS710 Sport comes in 59 sizes

Gardena, CA – March 2, 2021 – MILESTAR, a leader of high value performance tires is pleased to announce the all-new Weatherguard AS710 Sport All-Season Tire for coupes, sedans, and CUVs. This new addition to the Weatherguard family of Passenger and CUV products, delivers consistent performance for the life of the tire, providing a quiet and comfortable ride, while it’s surefooted, long-lasting performance is expected to redefine the sport touring category. The Weatherguard AS710 is also the first Milestar tire to offer a mileage warranty up to 80,000 miles. The Weatherguard AS710 Sport features a MILETECH® advanced silica-enriched compound, delivering improved handling and enhanced durability in both wet and dry conditions. Optimized tread blocks, variable depth siping, and lateral grooves all allow this tire to perform season after season, with enhanced braking and handling in inclement weather. An optimal profile and construction combined with wide circumferential ribs also improves stability, handling, and grip, while groove serrations aid in reducing road noise and cooler operating temperatures. Additionally, the Weatherguard AS710 Sport tread design and compound combination delivers lower rolling resistance, to help enhance fuel economy and treadlife. The AS710 Sport is M+S Rated, and comes in 59 sizes ranging from 15 to 20 inch wheel diameter, including popular, low-profile performance and original equipment sizes with T, H and V speed ratings accompanied by 60k and 80k mile limited warranty. As with many Milestar Tires, the AS710 comes with a 30-Day Ride Guarantee and Road Hazard protection for the ultimate in consumer peace-of-mind. The Weatherguard AS710 Sport is a great all-around performer, that will provide year long dry and wet performance at an exceptional value. “The Weatherguard AS710 Sport is a great addition to our passenger and CUV tire lineup,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It truly embodies the characteristics we look for in an all-season tire. Great tread pattern, advanced compound, diverse size range and made in the United States. Moreover, our expanded lineup of Passenger Car tires will provide our dealers more choices to fulfill their customer’s needs.” Popular Sizes Available: 225/60R16, 225/65R17, 235/60R18, 245/45R18

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TIRECO, Inc. is a U.S.- based, private brand marketer and distribution company that exclusively owns and distributes the Milestar, Geostar, Geotrac, Nanco, TracGard, Sendel, and Forte brands. TIRECO Inc. is also the exclusive distributor of the Nankang brand in North America and the WestLake brand in the U.S. Founded in 1972, TIRECO, Inc. has become an industry leader in consumer, commercial, and specialty tires along with custom wheels. Today, TIRECO, Inc. is headquartered in Gardena, CA and has an extensive network of national 

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW INTERACTIVE WEBSITE

Gardena, CA – August 25, 2020 MILESTAR, a leader of high value performance tires is pleased to announce the launch of an all-new interactive brand website. The new website offers a sleek, and ultra-modern design, with easy navigation, helpful application search tools, and additional resources.

The new website is part of an ongoing evolution to provide consumers quick, concise and current information about their products, sizing and applications. It includes improved functionality and seamless access to performance attributes and additional product information. It also includes content product videos and engaging social content.

The interactive website features include scrolling, visual animations. These animations improve the mobile user-experience and allows for a smooth delivery of product attributes and features in a streamlined system. The tire specifications include clean, simple charts that can expand to provide even more granular measurements and additional information. All this while conforming to a multitude of screen resolutions and devices.

“We’re proud to introduce the new Milestar-Tires-dot-com,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’ve seen traffic from mobile devices triple in the past few years, and developing a site that embraces mobile-technology and the mobile-experience was the next evolution.”

Please visit www.milestartires.com 

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW WARRANTY PROGRAMS – Milestar Tires

Gardena, CA – January 3, 2020
MILESTAR, a leader of high value performance tires is pleased to announce an all-new 30-Day Ride Guarantee and Road Hazard Protection program on select Milestar tires. These programs are intended to provide piece-of-mind to the consumer during their tire buying decision. It also provides more support for the dealers as the tire purchasing becomes more challenging with so many brands out in the marketplace.

This ride guarantee is designed to provide a 30-day, hassle-free, trial period to test the product. If a consumer is not 100% satisfied with their tire purchase, they can return them to the original place of purchase with an original sales receipt. Customers will have the opportunity to purchase a new set of tires of equal or lesser value from the original place of purchase, completely hassle-free.

The Road Hazard Protection program offers a free tire replacement through an authorized Milestar dealer should a tire become damaged due to cuts, punctures, snags, bruises, tears, or impact breaks within the first 12-months from the tire’s purchase date or first 2/32nd wear from the original tread depth, whichever comes first. Milestar Tires stands committed to excellence and expanding programs to support both the dealer and their customers.

Both the 30-DAY RIDE GUARANTEE and ROAD HAZARD PROTECTION will begin in January of 2020, and will include the MS932 Sport, MS932XP+, Weatherguard AW365, Patagonia H/T, and Patagonia A/T R.

“We believe in the our tire technology and manufacturing quality so much so, that we are backing them with programs to support consumer confidence,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It is our pledge to our dealers.”

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW WARRANTY PROGRAMS

milestar 30 day ride guarantee and road hazard

Gardena, CA – January 3, 2020 – MILESTAR, a leader of high value performance tires is pleased to announce an all-new 30-Day Ride Guarantee and Road Hazard Protection program on select Milestar tires. These programs are intended to provide piece-of-mind to the consumer during their tire buying decision. It also provides more support for the dealers as the tire purchasing becomes more challenging with so many brands out in the marketplace. This ride guarantee is designed to provide a 30-day, hassle-free, trial period to test the product. If a consumer is not 100% satisfied with their tire purchase, they can return them to the original place of purchase with an original sales receipt. Customers will have the opportunity to purchase a new set of tires of equal or lesser value from the original place of purchase, completely hassle-free. The Road Hazard Protection program offers a free tire replacement through an authorized Milestar dealer should a tire become damaged due to cuts, punctures, snags, bruises, tears, or impact breaks within the first 12-months from the tire’s purchase date or first 2/32nd wear from the original tread depth, whichever comes first. Milestar Tires stands committed to excellence and expanding programs to support both the dealer and their customers. Both the 30-DAY RIDE GUARANTEE and ROAD HAZARD PROTECTION will begin in January of 2020, and will include the MS932 Sport, MS932XP+, Weatherguard AW365, Patagonia H/T, and Patagonia A/T R.

“We believe in the our tire technology and manufacturing quality so much so, that we are backing them with programs to support consumer confidence,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It is our pledge to our dealers

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TIRECO WESTLAKE BRAND ANNOUNCES NEW MILEAGE WARRANTY

Westlake Tires Standard Limited Mileage Warranty

Gardena, CA – November 6th, 2019 – Tireco, the exclusive U.S. distributor of WESTLAKE passenger and light truck tires, is pleased to announce and all-new Limited Mileage Warranty available on all PCR and LT tires sold in North America. This new enhanced warranty will be effective January 1, 2020 and will include the RP18, SA07, SU318, SL309, and SL369 tread patterns.

This limited mileage warranty will help bolster the continued effort to expand and grow programs for all Westlake products. Up to 40,000 limited mileage warranty will be offered within 5 years from date of installation.

“We’re excited to add a mileage warranty to Westlake Tires,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “Westlake tires have continuously proven to exceed expectation and we’re thrilled to continually support our dealers and consumers with this added confidence.

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW 40” TALL PATAGONIA X/T

Gardena, CA – November 5, 2019 – MILESTAR, a leader of high value performance tires is pleased to announce 12 expansion sizes for PATAGONIA X/T Xtreme all-terrain tire to include 40X13.5R17LT high flotation. The X/T is a modern, refined light truck tire designed to deliver the bold aggressive looks and tough off-road performance normally found in an M/T tire, yet still providing the smooth quiet on-road manners associated with an all-terrain tire.

The PATAGONIA X/T’s Rugged Tread Blocks feature step-down supports on the center blocks to provide enhanced stability and handling.  All sizes feature a 3-Ply Sidewall for added strength and durability, and a silica-infused cut and chip resistant tread compound, to work with stone and mud ejectors to tackle the roughest and toughest off-road conditions.  Additionally, select sizes are offered with an F load rating to allow for higher load carrying capacity ideal for today’s ¾ Ton and 1 Ton truck applications. 

The X/T is engineered and designed for a quieter ride utilizing a variable Pitch Tread Pattern, while the Variable Depth Siping provides performance consistency throughout the entire life of the tire.  A total of 19 sizes will be available in Q1 2020 with another 29 sizes coming in late 2020.  All sizes of the PATAGONIA X/T feature 18/32” tread depth and are backed with a 40K Mile Limited Warranty.

“This expansion includes aggressive flotation, plus-sized fitments to stay competitive in the Jeep®, light truck and off-road markets,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “Sizes like the 35”, 37”, and 40” show our commitment to these markets and the continued growth and expansion of the entire Patagonia Family of light truck and SUV tires.”

Popular Sizes Available:

LT285/70R17 E/10, 35X12.50R17LT D/8, 37X12.50R17LT D/8, LT305/55R20 F/12, 37X12.50R20LT F/12, 40X13.5R17LT D/8

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HOT ROD WAGON

HOT ROD WAGON

A Classically Modified 1955 Chevrolet Nomad

It’s a dream of many hot rod enthusiasts: to have a wicked looking Nomad Wagon. It is the staple of rare but “cool” to modify vehicles and Brian Hill of Hill’s Rod and Custom used his expertise to create this beautiful utility rodder out of his own 1955 model.

If there was one show and actor that helped cement the Nomad for modern hot rodders it was Tim Allen and his show, Home Improvement. That car is even listed as the 19th of the top 50 TV cars by Rod Authority back in 2016. It was owned by Allen and the 1956 Nomad was tied to the main character, Tim Taylor, but canonically the car was the daily driver of his on-screen wife, Jill.

However, it would be the episode titled “Don’t Tell Momma” that would cause every Nomad and Bel Air enthusiasts’ hearts to collectively sink when the car was “crushed” on accident. Fortunately, the stunt car was a four-door Bel Air with a wagon roof added, rear doors welded and smoothed enough for the shot, and crushed on-screen while the real 1956 Nomad wasn’t harmed.

…it’s not a proper looking Nomad if the top isn’t its signature pristine white…

He even pulled the car on set to show it was still around to the live audience for that show’s taping. It would eventually be sold for Ebay’s “Auction for America” on October 4th, 2001 to benefit victims of the September 11th attacks just a few weeks earlier.

Fortunately for Hill’s Rod and Custom in Pleasant Hill, CA, this 1955 model wasn’t crushed or destroyed but was still put through a full, frame-off restoration before it was modified. Brian Hill pulled every piece and part off to strip, bang, straighten and finally repaint his in the Lamborghini Orange Pearl. However, it’s not a proper looking Nomad if the top isn’t its signature pristine white for that classic two-tone look.

All the glass was then replaced with new reproduction versions with modern weather-stripping for a noise-free ride. This was done to make sure the Vintage Air heating and air-conditioning system didn’t leak the cool interior air to the Bay Area’s hot atmosphere.

…a 1955 Nomad that’s worthy of television stardom.

That’s even as this Nomad makes its own atmosphere when it arrives. The interior is a fully-custom leather that carefully compliments that Lambo orange and chrome touches throughout. New, but classic gauges complete the classic looks of the Tri-Five dashboard.

Those new gauges are designed to work with the TurnKey Engine Supply LS1 crate engine, a 5.7-liter displacement that makes 410-horsepower and 420-torque to the crank with its 10.25:1 compression. Inside, the rotating assembly is lead by a set of Mahle forged pistons and squeeze fuel and air into cathedral port GM heads.

It’s designed to be installed and ran as it included everything, even the throttle pedal for the LS1 electronic throttle body but its ECM is calibrated with a TurnKey tune so it doesn’t need a GM PATS key. The only change was the addition of “Nomad” script emblems on the engine covers and painting the intake to match the Lambo orange of the body. Its power is then sent to a GM 6L80E six-speed automatic transmission.

We certainly wouldn’t mind being caught in it.

To control sway and pitch as Brian drives his Nomad, a modern set of coilovers were installed up front but the rear retains its leaf spring design. It’s not a race car and you’ll be able to haul more utilitarian loads thanks to the leafs if you desire or need it.

It’s fitted with a set of 17-inch American Racing VN508 Super Nova 5 in a mirror chrome finish and wrapped in Milestar MS932 Sport tires in 205/50R17 front and 225/60R17 rear.

Brian Hill and Hill’s Rod and Custom have certainly designed a 1955 Nomad that’s worthy of television stardom. Thankfully, it doesn’t come with the usual headaches fame brings but instead gives its driver the comforts of modern cars with the looks of a great classic Tri-Five. We certainly wouldn’t mind being caught in it.

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