TIRECO’S MILESTAR BRAND FINISHES GRUELING KING OF THE HAMMERS UTV RACE

Gardena, CA – February 4, 2019 – MILESTAR, a leader of high value performance tires is pleased to announce the PATAGONIA SXT UTV tire completing its first-ever professional race. Milestar’s first foray into UTV off-road competition came in the form of arguably the most grueling single-day race in North America. To showcase the toughness of the new Patagonia SXT, Milestar partnered with Savvy Off Road, FOX Shocks, and Dan Fresh Racing, to compete at the 2019 Ultra4 Can Am UTV Race Presented by HCR. Starting in 47th, Dan Fresh plowed his way forward in his Can Am Maverick X3 to finish 12th overall. With only 28 of the starting 112 finishing; it is a testament to this race and the toll it takes on man and machine.

Dan Fresh of Orange County, California; a veteran in off road racing has competed in several classes over his 20-year career; securing four Baja 1000 wins, two SCORE Championships, and the overall victory of the King of The Hammers Everyman Challenge in 2018. For 2019, Fresh partnered with Savvy Off Road to help prepare his Can Am Maverick X3, equipped with 32×10.00R15 Patagonia SXT tires. No stranger to harsh desert, rock-racing, Savvy Off Road has eight class wins at King of the Hammers, including six overall victories.

Launched in late 2018, the PATAGONIA SXT is a UTV and Side By Side specific off-road tire designed to conquer the harshest desert and rock conditions. It is constructed with a Kevlar® belt package to enhance strength while keeping the tire’s carcass weight as light as possible. Formulated with a cut and chip resistant, silica-enriched tread compound, the SXT is capable of providing competent traction in the silt, sand and rocks. Deep, wide grooves with stone ejectors help disperse dirt and debris, while overlapping wide tread blocks maintain stability and improve sure-footed control during rapid acceleration and braking. The Patagonia SXT is now available for both factory direct and warehouse shipments.

“Entering the recreational and competition UTV segment is an evolution of our Patagonia family of tires and shows our commitment to the light truck and off-roading community,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re excited to be partnered with Dan Fresh Racing and being able to showcase what the SXT can do during one of the toughest races in the world.”

Popular Sizes offered: 28×10.00R14, 30×10.00R14, 32×10.00R14, 30×10.00R15, 32×10.00R15, 33×10.00R15, 34×10.00R15

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TIRECO’S MILESTAR BRAND ANNOUNCES FIRST ENTRY TO THE BAJA 1000

Gardena, CA – October 31, 2018 – MILESTAR, a leader of high value performance tires is pleased to announce the launch of the all-new PATAGONIA SXT tire, engineered specifically for recreational off road vehicles, such as UTVs and Side By Sides. This DOT approved UTV specific tire is developed to conquer extremely harsh terrains such as those found in the Baja California Peninsula of Northwest Mexico.

The Patagonia SXT is constructed with a Kevlar belt package to enhance strength while keeping the tire’s carcass weight as light as possible. Formulated with a cut and chip resistant, silica-enriched tread compound, the SXT is capable of providing competent traction in the silt, sand and rocks. Deep, wide grooves with stone ejectors help disperse dirt and debris, while overlapping wide tread blocks maintain stability and improve sure-footed control during rapid acceleration and braking.

To showcase the toughness of the new Patagonia SXT, Milestar has partnered with FOX Shocks and Dan Fresh Racing, to compete in 51st Running of the SCORE BAJA 1000 starting on November 14, 2018 in Ensenada, Mexico.

No stranger to the famous desert race, Dan Fresh has competed in several classes over his 20-year career; securing 4 Baja 1000 wins, with 2 Score Championships. He will compete in Class 2900, Pro UTV Forced Induction in a Magnum Offroad prepped Can-Am X3, equipped with 32×10.00R15 Patagonia SXTs. This will be Milestar Tires first entry in the SCORE BAJA 1000 race.

As with all the PATAGONIA family of Milestar Tires, the SXT delivers a balance of maximum traction with ultra-durable construction. The tire launches with the popular 32×10.00R15 competition size, with additional sizing to come in 2019. The Patagonia SXT is now available for both factory direct and warehouse shipments.

“Entering the recreational and competition UTV segment is an evolution of our Patagonia family of tires and shows our commitment to the light truck and off-roading community,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re excited to announce our new partnership with Dan Fresh Racing and being able to showcase what the SXT can do in one of the toughest races in the world.”

Popular Sizes offered: 28×10.00R14, 30×10.00R14, 32×10.00R14, 30×10.00R15, 32×10.00R15, 33×10.00R15, 34×10.00R15

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TIRECO RETURNS TO THE SEMA SHOW WITH A SLEW OF NEW PRODUCTS

Gardena, CA – October 30, 2018 – TIRECO, INC., one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling new products for the upcoming season at the 2018 SEMA Show. TIRECO, booth #41061, will be housed in Lower South Hall of the Las Vegas Convention Center, and will include product displays and display vehicles that represent their most popular brands; Milestar Tires, WestLake Tires, Nankang Tires, Forté Wheels, and Sendel Wheels.

The open-spaced booth will showcase Tireco’s newest product offerings and display four vehicles, which represent different specialty segments within the enthusiast and performance aftermarket. Highlighting this year’s booth will be the Milestar Patagonia X/T xtreme all-terrain and the Milestar Patagonia SXT, UTV off-road tire. Additionally, existing patterns, such as the Nankang AT-5 Conqueror A/T and Milestar Patagonia M/T will now have larger size offering and increased market coverage.

The SEMA Show takes place on October 30th through November 2nd, 2018. It typically draws over 70,000 domestic and international buyers, and dedicates a large segment to wheels and tires. It enters its’ 55th year, and has become the go-to destination for automotive aftermarket, car companies, and tire brands to announce their latest and greatest performance products.

“We see the SEMA Show as the pinnacle of automotive trade shows, and excited to return this year,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. It is the perfect forum to help announce our brand’s expansion to new segments, which include the Milestar Patagonia SXT, UTV off road tire. Most importantly, it allows us to reconnect with our dealers, and showcase our exciting products to them, for the new year.”

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW XTREME ALL-TERRAIN

Gardena, CA – October 26, 2018 – MILESTAR, a leader of high value performance tires is pleased to announce the all-new PATAGONIA X/T Xtreme all-terrain tire. This modern refined light truck tire is designed to deliver the bold aggressive looks and strong off-road performance normally found in an M/T tire, yet still providing the smooth quiet on-road manners associated with an all-terrain tire.

The PATAGONIA X/T’s Rugged Tread Blocks feature step-down supports on the center blocks to provide enhanced stability and handling. All sizes feature a 3-Ply Sidewall for added strength and durability, and a silica-infused cut and chip resistant tread compound, to work with stone and mud ejectors to tackle the roughest and toughest off-road conditions. Additionally, select sizes are offered with an F load rating to allow for higher load carrying capacity ideal for today’s ¾ Ton and 1 Ton truck applications.

The X/T is engineered and designed for a quieter ride utilizing a variable Pitch Tread Pattern, while the Variable Depth Siping provides performance consistency throughout the entire life of the tire.

The initial launch will feature 20 popular OE replacement and aftermarket sizes, for the light truck and off-road enthusiast market. All sizes of the PATAGONIA X/T feature 18/32” tread depth and are backed with a 40,000 mile limited warranty.

“Expanding the Patagonia family of tires continues to be a top priority of us,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re committed to meeting our dealer’s ever-growing, light truck volume, by delivering a variety of truck tire options, tailored to their customer’s needs.

Popular Sizes Available: 35X12.50R20LT F/12, LT275/70R18 E/10, LT305/55R20 F/12, 37X12.50R20LT F/12, LT275/65R20 E/10

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