TIRECO’S MILESTAR BRAND ANNOUNCES PARTNERSHIP WITH TREAD LIGHTLY!

Milestar joins nonprofit organization Tread Lightly! as an Official Partner

GARDENA, CA – JULY 27, 2021 – MILESTAR, a leader of high value performance tires is pleased to join Tread Lightly!, as official partner. These contributions will help ensure millions of outdoor enthusiasts are reached through trail stewardship projects, recreation training and educational campaigns.

Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs. They help lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics. Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with a need to maintain healthy ecosystems and thriving populations of fish and wildlife.

“Milestar is pleased to join the Tread Lightly!- family. An organization dedicated to the preservation of responsible outdoor recreation,” stated Martin Castro, Milestar Tires, Events and Activation Manager. “As Official Partner, we stand committed to helping improve public lands, OHV community access and responsible motorized use.”

“I’d like to thank Milestar Tires for partnering with us to help protect off-road trail access,” said Matt Caldwell, Executive Director of Tread Lightly!. “We appreciate their commitment to the offroading community and helping us support future stewardship projects.”

For more information on Milestar Tires, visit www.milestartires.com. To learn more about Tread Lightly! visit www.treadlightly.org.

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs, and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW WARRANTY PROGRAMS – Milestar Tires

Gardena, CA – January 3, 2020
MILESTAR, a leader of high value performance tires is pleased to announce an all-new 30-Day Ride Guarantee and Road Hazard Protection program on select Milestar tires. These programs are intended to provide piece-of-mind to the consumer during their tire buying decision. It also provides more support for the dealers as the tire purchasing becomes more challenging with so many brands out in the marketplace.

This ride guarantee is designed to provide a 30-day, hassle-free, trial period to test the product. If a consumer is not 100% satisfied with their tire purchase, they can return them to the original place of purchase with an original sales receipt. Customers will have the opportunity to purchase a new set of tires of equal or lesser value from the original place of purchase, completely hassle-free.

The Road Hazard Protection program offers a free tire replacement through an authorized Milestar dealer should a tire become damaged due to cuts, punctures, snags, bruises, tears, or impact breaks within the first 12-months from the tire’s purchase date or first 2/32nd wear from the original tread depth, whichever comes first. Milestar Tires stands committed to excellence and expanding programs to support both the dealer and their customers.

Both the 30-DAY RIDE GUARANTEE and ROAD HAZARD PROTECTION will begin in January of 2020, and will include the MS932 Sport, MS932XP+, Weatherguard AW365, Patagonia H/T, and Patagonia A/T R.

“We believe in the our tire technology and manufacturing quality so much so, that we are backing them with programs to support consumer confidence,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It is our pledge to our dealers.”

TIRECO’S MILESTAR BRAND FINISHES TOP 5 DURING KING OF THE HAMMERS WEEK

Gardena, CA – February 6, 2019 – Building upon their finish in the King of the Hammers UTV race, MILESTAR, a leader of high value performance tires finishes 5th in the 4WP® Every Man Challenge 4800 Class. Aptly named for being a limited class on a modified King of the Hammers race course, that allows a more affordable way for teams to compete in a race with strict requirements such as a DOT-Approved tires, single-shocks per corner, and solid-axles.

Veteran Ultra4 Rock Racer Mike Johnson and his co-driver Martin Castro started 46th off the line in a field of over 130 race teams. With tenacity and grit working in their favor during the tumultuous race, they clawed through the field to finish in the Top 5. Milestar’s Patagonia M/T mud terrain tire continues to showcase its durability as it competes in some of the harshest and toughest races. Over 130 race teams competed in the Every Man Challenge race with more than half the field failing to cross the finish line. Some racers say, The King of the Hammers race week is not about winning, but about finishing. It is a test of man and machine braving the toughest rock-racing course in North America.

The PATAGONIA M/T tire delivers outstanding traction and overall performance in some of the toughest terrains. Offered in 15 to 20 inch sizes for LT and flotation applications including 35×12.50R20, 37X12.50R17, 38×15.50R20, and 40X13.5R17 and currently available for factory direct or warehouse shipment.

“We entered King of the Hammers with modest expectations knowing the level of competitiveness from all the race teams,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “Coming away with two race finishes and a Top 5 proves that the Patagonia family of tires can compete in the harshest off road arenas in the world. Congratulations to Mike Johnson for an amazing Top 5 run.”

Popular Sizes offered: LT285/70R17, 35X12.50R15LT, 35×12.50R20LT, 37X12.50R17LT, 38X13.50R17LT

TIRECO’S MILESTAR BRAND FINISHES GRUELING KING OF THE HAMMERS UTV RACE

Gardena, CA – February 4, 2019 – MILESTAR, a leader of high value performance tires is pleased to announce the PATAGONIA SXT UTV tire completing its first-ever professional race. Milestar’s first foray into UTV off-road competition came in the form of arguably the most grueling single-day race in North America. To showcase the toughness of the new Patagonia SXT, Milestar partnered with Savvy Off Road, FOX Shocks, and Dan Fresh Racing, to compete at the 2019 Ultra4 Can Am UTV Race Presented by HCR. Starting in 47th, Dan Fresh plowed his way forward in his Can Am Maverick X3 to finish 12th overall. With only 28 of the starting 112 finishing; it is a testament to this race and the toll it takes on man and machine.

Dan Fresh of Orange County, California; a veteran in off road racing has competed in several classes over his 20-year career; securing four Baja 1000 wins, two SCORE Championships, and the overall victory of the King of The Hammers Everyman Challenge in 2018. For 2019, Fresh partnered with Savvy Off Road to help prepare his Can Am Maverick X3, equipped with 32×10.00R15 Patagonia SXT tires. No stranger to harsh desert, rock-racing, Savvy Off Road has eight class wins at King of the Hammers, including six overall victories.

Launched in late 2018, the PATAGONIA SXT is a UTV and Side By Side specific off-road tire designed to conquer the harshest desert and rock conditions. It is constructed with a Kevlar® belt package to enhance strength while keeping the tire’s carcass weight as light as possible. Formulated with a cut and chip resistant, silica-enriched tread compound, the SXT is capable of providing competent traction in the silt, sand and rocks. Deep, wide grooves with stone ejectors help disperse dirt and debris, while overlapping wide tread blocks maintain stability and improve sure-footed control during rapid acceleration and braking. The Patagonia SXT is now available for both factory direct and warehouse shipments.

“Entering the recreational and competition UTV segment is an evolution of our Patagonia family of tires and shows our commitment to the light truck and off-roading community,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re excited to be partnered with Dan Fresh Racing and being able to showcase what the SXT can do during one of the toughest races in the world.”

Popular Sizes offered: 28×10.00R14, 30×10.00R14, 32×10.00R14, 30×10.00R15, 32×10.00R15, 33×10.00R15, 34×10.00R15

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TIRECO’S MILESTAR BRAND ANNOUNCES FIRST ENTRY TO THE BAJA 1000

Gardena, CA – October 31, 2018 – MILESTAR, a leader of high value performance tires is pleased to announce the launch of the all-new PATAGONIA SXT tire, engineered specifically for recreational off road vehicles, such as UTVs and Side By Sides. This DOT approved UTV specific tire is developed to conquer extremely harsh terrains such as those found in the Baja California Peninsula of Northwest Mexico.

The Patagonia SXT is constructed with a Kevlar belt package to enhance strength while keeping the tire’s carcass weight as light as possible. Formulated with a cut and chip resistant, silica-enriched tread compound, the SXT is capable of providing competent traction in the silt, sand and rocks. Deep, wide grooves with stone ejectors help disperse dirt and debris, while overlapping wide tread blocks maintain stability and improve sure-footed control during rapid acceleration and braking.

To showcase the toughness of the new Patagonia SXT, Milestar has partnered with FOX Shocks and Dan Fresh Racing, to compete in 51st Running of the SCORE BAJA 1000 starting on November 14, 2018 in Ensenada, Mexico.

No stranger to the famous desert race, Dan Fresh has competed in several classes over his 20-year career; securing 4 Baja 1000 wins, with 2 Score Championships. He will compete in Class 2900, Pro UTV Forced Induction in a Magnum Offroad prepped Can-Am X3, equipped with 32×10.00R15 Patagonia SXTs. This will be Milestar Tires first entry in the SCORE BAJA 1000 race.

As with all the PATAGONIA family of Milestar Tires, the SXT delivers a balance of maximum traction with ultra-durable construction. The tire launches with the popular 32×10.00R15 competition size, with additional sizing to come in 2019. The Patagonia SXT is now available for both factory direct and warehouse shipments.

“Entering the recreational and competition UTV segment is an evolution of our Patagonia family of tires and shows our commitment to the light truck and off-roading community,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re excited to announce our new partnership with Dan Fresh Racing and being able to showcase what the SXT can do in one of the toughest races in the world.”

Popular Sizes offered: 28×10.00R14, 30×10.00R14, 32×10.00R14, 30×10.00R15, 32×10.00R15, 33×10.00R15, 34×10.00R15

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TIRECO RETURNS TO THE SEMA SHOW WITH A SLEW OF NEW PRODUCTS

Gardena, CA – October 30, 2018 – TIRECO, INC., one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling new products for the upcoming season at the 2018 SEMA Show. TIRECO, booth #41061, will be housed in Lower South Hall of the Las Vegas Convention Center, and will include product displays and display vehicles that represent their most popular brands; Milestar Tires, WestLake Tires, Nankang Tires, Forté Wheels, and Sendel Wheels.

The open-spaced booth will showcase Tireco’s newest product offerings and display four vehicles, which represent different specialty segments within the enthusiast and performance aftermarket. Highlighting this year’s booth will be the Milestar Patagonia X/T xtreme all-terrain and the Milestar Patagonia SXT, UTV off-road tire. Additionally, existing patterns, such as the Nankang AT-5 Conqueror A/T and Milestar Patagonia M/T will now have larger size offering and increased market coverage.

The SEMA Show takes place on October 30th through November 2nd, 2018. It typically draws over 70,000 domestic and international buyers, and dedicates a large segment to wheels and tires. It enters its’ 55th year, and has become the go-to destination for automotive aftermarket, car companies, and tire brands to announce their latest and greatest performance products.

“We see the SEMA Show as the pinnacle of automotive trade shows, and excited to return this year,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. It is the perfect forum to help announce our brand’s expansion to new segments, which include the Milestar Patagonia SXT, UTV off road tire. Most importantly, it allows us to reconnect with our dealers, and showcase our exciting products to them, for the new year.”

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TIRECO’S MILESTAR BRAND ANNOUNCES NEW XTREME ALL-TERRAIN

Gardena, CA – October 26, 2018 – MILESTAR, a leader of high value performance tires is pleased to announce the all-new PATAGONIA X/T Xtreme all-terrain tire. This modern refined light truck tire is designed to deliver the bold aggressive looks and strong off-road performance normally found in an M/T tire, yet still providing the smooth quiet on-road manners associated with an all-terrain tire.

The PATAGONIA X/T’s Rugged Tread Blocks feature step-down supports on the center blocks to provide enhanced stability and handling. All sizes feature a 3-Ply Sidewall for added strength and durability, and a silica-infused cut and chip resistant tread compound, to work with stone and mud ejectors to tackle the roughest and toughest off-road conditions. Additionally, select sizes are offered with an F load rating to allow for higher load carrying capacity ideal for today’s ¾ Ton and 1 Ton truck applications.

The X/T is engineered and designed for a quieter ride utilizing a variable Pitch Tread Pattern, while the Variable Depth Siping provides performance consistency throughout the entire life of the tire.

The initial launch will feature 20 popular OE replacement and aftermarket sizes, for the light truck and off-road enthusiast market. All sizes of the PATAGONIA X/T feature 18/32” tread depth and are backed with a 40,000 mile limited warranty.

“Expanding the Patagonia family of tires continues to be a top priority of us,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “We’re committed to meeting our dealer’s ever-growing, light truck volume, by delivering a variety of truck tire options, tailored to their customer’s needs.

Popular Sizes Available: 35X12.50R20LT F/12, LT275/70R18 E/10, LT305/55R20 F/12, 37X12.50R20LT F/12, LT275/65R20 E/10

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