Cars and Coffee: South Bay Sunday by Milestar Tires

Cars and Coffee: South Bay Sunday by Milestar Tires

The Cars and Coffee scene has grown since its introduction just a few years ago, but there was one area that was lacking such an event. That’s when the team down at Milestar Tires decided it was time that the South Bay got their own event with South Bay Sunday.

Cars and Coffee at South Bay Sunday

It was probably a phenomenon that not many predicted would get as popular as it has today. A gathering of car enthusiasts of all kinds that get up, sometimes even before the sun rises, to gather at a local spot for a good cup of coffee and look at each other’s cars. It wasn’t a single make or even just JDM, American, or European makes. Cars and Coffee was for everyone when it started in Irvine, CA back in 2006. It’s now grown into something that not only each state has, but seemingly every country where there is a driving public has a Cars and Coffee event of their own.

green VW Bus and yellow and red VW Beetles at Cars and Coffee South Bay Sunday

While these events had taken off in the Irvine and Orange County area of California, Los Angeles was sorely lacking many events. There certainly wasn’t a regular event happening in LA. One would pop up, but there was never a permanent fixture for the city best known for its custom car culture. That’s when Martin and Rob of Milestar Tires came to the rescue. Utilizing the Tireco building where Milestar is headquartered, the former headquarters of Nissan North America, and right in the heart of California’s custom car and hot rod culture. Right in the heart of the South Bay in Torrance, CA.

JDM at Cars and Coffee South Bay Sunday

Just like other Cars and Coffee events, the ones at Milestar’s parking lot is open to all and you’ll see everything from classic hot rods, high-tech exotics, and lifted trucks. No one is unwelcome, provided you act as a good neighbor and don’t rev your engines, peel out of the parking lot, or speed around the city streets. Follow those rules and this event will be around for a long, long time.

When will the next Cars and Coffee South Bay Sunday take place? It’s every third Sunday of the month, so your next one will probably be coming very soon. We hope to see you there!

grey red and yellow Ford Mustangs and and red Honda NSX at Cars and Coffee South Bay Sunday

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MILESTAR TEAM WINS MODIFIED CLASS AT THE 2022 KING OF THE HAMMERS EVERY MAN CHALLENGE

John Mathews of Off Track Motorsports Wins 4500 Modified Class on Milestar Patagonia M/T Tires

Gardena, CA – Feb 7, 2022 – MILESTAR, a leader of high value performance tires, is pleased to announce a team win at the 2022 Ultra4 Racing King of the Hammers – Every Man Challenge Modified Class. John Mathews of Off Track Motorsports (#4580), took the win in his custom chassis Jeep Wrangler, shod with 37X12.50R17LT Milestar Patagonia M/T tires.

John, an accomplished off-road and desert racer, added his 7th podium finish on Patagonia M/T’s in numerous off-road racing events across the country. He had an amazing qualifying earlier in the week, allowing him to start 10th out of 135 cars in the race. He maintained a solid and quick pace in Lap #1’s desert loop, but really extended his lead during the rock trails of Lap #2; which ultimately led to his 1st place finish in the Modified Class.

King of the Hammers is arguably the most grueling set of single-day off-road races in the world, and truly a battle of attrition. The Every Man Challenge race started with 135 vehicles taking the green flag, yet only 34 survived and finished the race.

Seven additional teams competed on Milestar Patagonia M/Ts during King of the Hammers week. They include Dustin Esenhour (#4472) and James Mahoney (#308) in the 4400 Class Race of Kings, and Eric Johnson (#1311), Kyle Seggelin (#617), Anthony Hadsall (#4652), Shawn Rants (#4531) and Gary Henderson (#4562) in the Every Man Challenge. Notably Kyle Seggelin is the only competitor in the entire field competing in an EV (electric vehicle).

This year’s race caps off 5+ years of continuous feedback from real-world enthusiasts and professional rock-racing and rock-crawling competitors, who have assisted in developing the second generation Patagonia M/T-02, set to debut in just a few months. The Patagonia M/T-02 garners much of the original M/T design, yet integrates all-new internal tire technologies with finite adjustments. It is engineered to be even stronger, tougher and more pliable during aggressive rock-crawling, yet harness the traits that made it one of the smoothest and quietest on-road performing M/T tires on the market. It will now be offered with Milestar’s MILETECH® 3-Ply sidewall for maximum sidewall durability, yet still pliable and flexible for aired-down bite and off road grip.

“On behalf of the Milestar Tires’ family; I want to congratulate John Mathews and Off Track Motorsports for an amazing win, stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. Thank you to all the teams that supported us during the Every Man Challenge and the Race of Kings. Your commitment, dedication, and knowledge is essential for our product development, reliability and continued improvements.”

“We’re proud to be supported by Milestar Tires, and honored to put them on top of the podium in our class, stated John Mathews. Our Patagonias survived 156 miles of the most brutal desert and harsh rock trails with ZERO tire failures. This is our 4th year racing on Milestars and this is our best achievement yet.”

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TIRECO WESTLAKE BRAND ANNOUNCES NEW MILEAGE WARRANTY

Westlake Tires Standard Limited Mileage Warranty

Gardena, CA – November 6th, 2019 – Tireco, the exclusive U.S. distributor of WESTLAKE passenger and light truck tires, is pleased to announce and all-new Limited Mileage Warranty available on all PCR and LT tires sold in North America. This new enhanced warranty will be effective January 1, 2020 and will include the RP18, SA07, SU318, SL309, and SL369 tread patterns.

This limited mileage warranty will help bolster the continued effort to expand and grow programs for all Westlake products. Up to 40,000 limited mileage warranty will be offered within 5 years from date of installation.

“We’re excited to add a mileage warranty to Westlake Tires,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “Westlake tires have continuously proven to exceed expectation and we’re thrilled to continually support our dealers and consumers with this added confidence.

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TIRECO’S MILESTAR BRAND DEBUTS PRO-GRADE ALL-TERRAIN TIRE AT THE 2021 SEMA SHOW!

Milestar launches Aggressive Patagonia A/T Pro All-Terrain Power Line with 63 Sizes 

GARDENA, CA – NOV 3, 2021 – MILESTAR, a leader of high value performance tires, is pleased to expand the Patagonia Family of light truck and SUV tires with the all-new A/T PRO. This aggressive all-terrain tire is specifically designed to conquer any terrain during any condition. It is 3PMS rated for severe snow making it ideal for inclement weather and heavy winter conditions. It is also engineered to maximize off road grip with a widened contact patch while improving off road traction and on-road comfort.

The Patagonia A/T PRO’s rugged and rigged tread blocks are designed to grip the terrain providing sure-footed traction while angled tread notches provide increased void surface area for superior mud and winter traction. Staggered step-down grooves provide tread rigidity, enhancing stability and handling while protecting the groove from stone drilling. It has a class leading 19/32nd tread depth on LT metric sizes compared to many other brands. The A/T Pro also integrates Milestar’s advanced sidewall compound technology, MILETECH® for enhanced strength and impact protection. The Aggressive Upper Sidewall helps protect the tire from sharp rocks and provides additional sidewall-biting grip and off road traction.

The Patagonia A/T Pro is a power line that will launch with 63 popular OEM and high-flotation sizes, from 15” to 22” wheel diameters and up to F-Load Rating depending on the size. It is backed by a 55K Mile Limited Warranty and will be available in Q3 2022. The Patagonia A/T Pro is a great balance of an aggressive all-weather, all-terrain tire with the ultimate off road trail performance.

“We are super excited about the Patagonia A/T Pro and its’ aggressive off road performance and broad size lineup”, stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “The Patagonia Family of light truck tires is seeing great momentum out in the marketplace and we want to continue to deliver strong LT products at an amazing value.” 

Popular Sizes Available: LT265/70R17, LT285/70R17, 35X12.5R17LT 

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TIRECO’S MILESTAR BRAND DEBUTS 2ND GENERATION PATAGONIA M/T OFF-ROAD TIRE!

Milestar to launch the Patagonia M/T-02 in 32 sizes including its tallest, a 42X14.5R20LT

GARDENA, CA – NOV 2, 2021 – MILESTAR, a leader of high value performance tires, is pleased to announce the release of the second generation Patagonia M/T-02. Developed around years of feedback from real-world enthusiasts and professional rock crawling competitions, the new M/T-02 garners much of the original M/T design, yet integrates all-new internal tire technologies with finite adjustments. It is engineered to be even stronger, tougher and more pliable during aggressive rock-crawling, yet harness the traits that made it one of the smoothest and quietest on-road performing M/T tires on the market.

The tread design is what makes the original Patagonia M/T the best at balancing on-road manners with off-road toughness. It now integrates cross-directional siping to improve tread block strength and resilience with a more stable footprint while reducing the risk of chunking. Redeveloped from the inside out, the much improved mud terrain integrates

Milestar’s MILETECH® 3-Ply sidewall with added rigidity for maximum sidewall durability, yet still pliable and flexible for aired-down bite and off road grip. A newly formulated tread compound that includes cut and chip resistance, allows for longer tread life without sacrificing off road traction.

The Patagonia M/T-02 will be available in 32 sizes including popular OEM and high-flotation sizes, from 15” to 22” wheel diameters and up to F-Load Rating depending on the size. It is now offered in up to 42” overall diameter and 22” wheel diameters as well. The M/T-02 continues a tradition of high value, off-road enthusiast tires that performs as promised. It will launch with some key sizes in Q4 2021.

“The Patagonia M/T-02 is five years in the making. After a successful launch of the original M/T, we dived head first into making it even better!” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. We are truly committed to improving our product reliability and quality, and the M/T-02 is a continued step in key product advancement.”

Popular Sizes Available: LT285/70R17, 37X12.5R17LT, 42X14.5R20LT

TIRECO’S MILESTAR BRAND ANNOUNCES PARTNERSHIP WITH TREAD LIGHTLY!

Milestar joins nonprofit organization Tread Lightly! as an Official Partner

GARDENA, CA – JULY 27, 2021 – MILESTAR, a leader of high value performance tires is pleased to join Tread Lightly!, as official partner. These contributions will help ensure millions of outdoor enthusiasts are reached through trail stewardship projects, recreation training and educational campaigns.

Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs. They help lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics. Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with a need to maintain healthy ecosystems and thriving populations of fish and wildlife.

“Milestar is pleased to join the Tread Lightly!- family. An organization dedicated to the preservation of responsible outdoor recreation,” stated Martin Castro, Milestar Tires, Events and Activation Manager. “As Official Partner, we stand committed to helping improve public lands, OHV community access and responsible motorized use.”

“I’d like to thank Milestar Tires for partnering with us to help protect off-road trail access,” said Matt Caldwell, Executive Director of Tread Lightly!. “We appreciate their commitment to the offroading community and helping us support future stewardship projects.”

For more information on Milestar Tires, visit www.milestartires.com. To learn more about Tread Lightly! visit www.treadlightly.org.

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs, and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

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TIRECO’S MILESTAR BRAND ANNOUNCES MADE IN U.S.A. ALL-SEASON POWER LINE

All-new Weatherguard AS710 Sport comes in 59 sizes

Gardena, CA – March 2, 2021 – MILESTAR, a leader of high value performance tires is pleased to announce the all-new Weatherguard AS710 Sport All-Season Tire for coupes, sedans, and CUVs. This new addition to the Weatherguard family of Passenger and CUV products, delivers consistent performance for the life of the tire, providing a quiet and comfortable ride, while it’s surefooted, long-lasting performance is expected to redefine the sport touring category. The Weatherguard AS710 is also the first Milestar tire to offer a mileage warranty up to 80,000 miles. The Weatherguard AS710 Sport features a MILETECH® advanced silica-enriched compound, delivering improved handling and enhanced durability in both wet and dry conditions. Optimized tread blocks, variable depth siping, and lateral grooves all allow this tire to perform season after season, with enhanced braking and handling in inclement weather. An optimal profile and construction combined with wide circumferential ribs also improves stability, handling, and grip, while groove serrations aid in reducing road noise and cooler operating temperatures. Additionally, the Weatherguard AS710 Sport tread design and compound combination delivers lower rolling resistance, to help enhance fuel economy and treadlife. The AS710 Sport is M+S Rated, and comes in 59 sizes ranging from 15 to 20 inch wheel diameter, including popular, low-profile performance and original equipment sizes with T, H and V speed ratings accompanied by 60k and 80k mile limited warranty. As with many Milestar Tires, the AS710 comes with a 30-Day Ride Guarantee and Road Hazard protection for the ultimate in consumer peace-of-mind. The Weatherguard AS710 Sport is a great all-around performer, that will provide year long dry and wet performance at an exceptional value. “The Weatherguard AS710 Sport is a great addition to our passenger and CUV tire lineup,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It truly embodies the characteristics we look for in an all-season tire. Great tread pattern, advanced compound, diverse size range and made in the United States. Moreover, our expanded lineup of Passenger Car tires will provide our dealers more choices to fulfill their customer’s needs.” Popular Sizes Available: 225/60R16, 225/65R17, 235/60R18, 245/45R18

TIRECO’S MILESTAR BRAND ANNOUNCES NEW WARRANTY PROGRAMS – Milestar Tires

Gardena, CA – January 3, 2020
MILESTAR, a leader of high value performance tires is pleased to announce an all-new 30-Day Ride Guarantee and Road Hazard Protection program on select Milestar tires. These programs are intended to provide piece-of-mind to the consumer during their tire buying decision. It also provides more support for the dealers as the tire purchasing becomes more challenging with so many brands out in the marketplace.

This ride guarantee is designed to provide a 30-day, hassle-free, trial period to test the product. If a consumer is not 100% satisfied with their tire purchase, they can return them to the original place of purchase with an original sales receipt. Customers will have the opportunity to purchase a new set of tires of equal or lesser value from the original place of purchase, completely hassle-free.

The Road Hazard Protection program offers a free tire replacement through an authorized Milestar dealer should a tire become damaged due to cuts, punctures, snags, bruises, tears, or impact breaks within the first 12-months from the tire’s purchase date or first 2/32nd wear from the original tread depth, whichever comes first. Milestar Tires stands committed to excellence and expanding programs to support both the dealer and their customers.

Both the 30-DAY RIDE GUARANTEE and ROAD HAZARD PROTECTION will begin in January of 2020, and will include the MS932 Sport, MS932XP+, Weatherguard AW365, Patagonia H/T, and Patagonia A/T R.

“We believe in the our tire technology and manufacturing quality so much so, that we are backing them with programs to support consumer confidence,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “It is our pledge to our dealers.”

TIRECO’S MILESTAR BRAND ANNOUNCES NEW 40” TALL PATAGONIA X/T

Gardena, CA – November 5, 2019 – MILESTAR, a leader of high value performance tires is pleased to announce 12 expansion sizes for PATAGONIA X/T Xtreme all-terrain tire to include 40X13.5R17LT high flotation. The X/T is a modern, refined light truck tire designed to deliver the bold aggressive looks and tough off-road performance normally found in an M/T tire, yet still providing the smooth quiet on-road manners associated with an all-terrain tire.

The PATAGONIA X/T’s Rugged Tread Blocks feature step-down supports on the center blocks to provide enhanced stability and handling.  All sizes feature a 3-Ply Sidewall for added strength and durability, and a silica-infused cut and chip resistant tread compound, to work with stone and mud ejectors to tackle the roughest and toughest off-road conditions.  Additionally, select sizes are offered with an F load rating to allow for higher load carrying capacity ideal for today’s ¾ Ton and 1 Ton truck applications. 

The X/T is engineered and designed for a quieter ride utilizing a variable Pitch Tread Pattern, while the Variable Depth Siping provides performance consistency throughout the entire life of the tire.  A total of 19 sizes will be available in Q1 2020 with another 29 sizes coming in late 2020.  All sizes of the PATAGONIA X/T feature 18/32” tread depth and are backed with a 40K Mile Limited Warranty.

“This expansion includes aggressive flotation, plus-sized fitments to stay competitive in the Jeep®, light truck and off-road markets,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “Sizes like the 35”, 37”, and 40” show our commitment to these markets and the continued growth and expansion of the entire Patagonia Family of light truck and SUV tires.”

Popular Sizes Available:

LT285/70R17 E/10, 35X12.50R17LT D/8, 37X12.50R17LT D/8, LT305/55R20 F/12, 37X12.50R20LT F/12, 40X13.5R17LT D/8

TIRECO’S MILESTAR BRAND FINISHES TOP 5 DURING KING OF THE HAMMERS WEEK

Gardena, CA – February 6, 2019 – Building upon their finish in the King of the Hammers UTV race, MILESTAR, a leader of high value performance tires finishes 5th in the 4WP® Every Man Challenge 4800 Class. Aptly named for being a limited class on a modified King of the Hammers race course, that allows a more affordable way for teams to compete in a race with strict requirements such as a DOT-Approved tires, single-shocks per corner, and solid-axles.

Veteran Ultra4 Rock Racer Mike Johnson and his co-driver Martin Castro started 46th off the line in a field of over 130 race teams. With tenacity and grit working in their favor during the tumultuous race, they clawed through the field to finish in the Top 5. Milestar’s Patagonia M/T mud terrain tire continues to showcase its durability as it competes in some of the harshest and toughest races. Over 130 race teams competed in the Every Man Challenge race with more than half the field failing to cross the finish line. Some racers say, The King of the Hammers race week is not about winning, but about finishing. It is a test of man and machine braving the toughest rock-racing course in North America.

The PATAGONIA M/T tire delivers outstanding traction and overall performance in some of the toughest terrains. Offered in 15 to 20 inch sizes for LT and flotation applications including 35×12.50R20, 37X12.50R17, 38×15.50R20, and 40X13.5R17 and currently available for factory direct or warehouse shipment.

“We entered King of the Hammers with modest expectations knowing the level of competitiveness from all the race teams,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “Coming away with two race finishes and a Top 5 proves that the Patagonia family of tires can compete in the harshest off road arenas in the world. Congratulations to Mike Johnson for an amazing Top 5 run.”

Popular Sizes offered: LT285/70R17, 35X12.50R15LT, 35×12.50R20LT, 37X12.50R17LT, 38X13.50R17LT